Question 2 Define microenvironment. Describe each of its forces (14 marks) Question 3 a) Why do some companies change their name/brand names? Outline some of the possible reasons together with example (10 marks) b) What are the possible risks of changing a company's name/ brand name? (5 marks) (Total: 15 marks) Question 4 a) Describe the buying decision behavior and provide example for each types. (12 marks) b) Describe in detail the types of target market. Provide example for each (12 marks) (Total: 24 marks)