Question 2: From the perspective of Media Planning and Buying, discuss all the major strategy decisions faced by a media planner within an Advertising Agency. Also, discuss how the role of advertising media has evolved in Pakistan over the last 10-15 years in light of the five factors (a) measurement, (b) cable and satellite, (c) growth in media spend and spend clustering, (d) better talent and (e) media strategy becoming a component of brand planning.

Question 3: Discuss the various dimensions of Design and Production of;

Print Ads

Radio Ads

NOTE: Please provide detailed answers.