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Question 2 : In the following marketing set, we have 9 years with the sales in 1 0 million euro and the advertising expenditure in
Question : In the following marketing set, we have years with the sales in million
euro and the advertising expenditure in million euro.
a Based on the observation and perform a ridge regression. Program it with R Output
the ridge regression results at a few different values of
b In your ridge regression, when increaes, what do you observe from the values of
the estimated coefficients. Does any of the estimated coefficients shrink to zero like the
LASSO regression? Describe the difference between the output of a ridge regression and the
output of a lasso regression.
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