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Question 2 Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers
Question 2 Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet the local requirements. Kola is using the strategy to market its product. O product adaptation communication adaptation O product invention O product pioneering 1 pts O straight product extension
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