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Question 2 (Marks: 40) Corporate level strategies, also referred to as grand or master strategies, provide direction and represent roadmaps that the organisation can use

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Question 2 (Marks: 40) Corporate level strategies, also referred to as grand or master strategies, provide direction and represent roadmaps that the organisation can use to achieve it strategic goals (Louw & Venter, 2019: 331). Dissect the corporate level strategy followed by Spotify. Your answer should be 400 - 500 words. Your answer should contain the following points: Determine which corporate level strategy is relevant to Sportify current activities and discuss how they are implementing the specific strategy. Include in your discussion the advantages and disadvantages of the strategy. Keeping in mind that Spotify is struggling to turn profit on a regular basis, recommend an alternative corporate level strategy Spotify may consider. Discuss how they may implement the strategy as well as the advantages and disadvantages associated with the strategy. You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources

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