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QUESTION 2 N Airline operates in the short-haul flight industry. Unlike many of its competitors who are constantly seeking to reduce costs, often at
QUESTION 2 N Airline operates in the short-haul flight industry. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer service, the foundation of N's business strategy is based on providing a superior quality of service. Its mission is to be a market leader, providing unrivalled customer service, in-flight comfort and reliability in development, and values its staff in building success. Required a) By way of a matrix distinguish between mission, objectives and vision statements (3 Marks) b) Outline the deliverables in the mission statement of N Airline. To what extent is the mission of N Airline in line with best practice? Take a position and justify your answer (5 Marks) c) Using examples, illustrate how the mission for N Airline could be translated into target (7 Marks) QUESTION 3 Discuss the processes of using the resource audit to unravel internal inputs for doing a long-term plan. Use any organization of your choice to illustrate the process (15 Marks)
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