Question $2$

O pts

cording to the authors of your primary textbook $($i$.$e$.,$ Mothersbaugh et al$.),$ the field of consumer behavior is the study of the cesses involved when individuals or groups secure$,$ use, and

lucts, services, ideas, or experiences to satisfy needs and desires$--$as well as the study of the impact that these processes have and society.

tial point value: $1$