Question $2$ of $50$

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase.

Which of these approaches would provide you with a predictive audience?

You create an audience of users who started checking out but didn't complete the purchase

You create an audience of insers who made a purchase in the last $30$ days

You create an audience of users who are likely to purchase in the next seven days

You create an audience of users who added items to their purchase wishlist