Question 2 part d) and e) are the only questions I need help with. Thanks in advance
CASE: DIGICEL GETS COMPETITION FROM RENEWED LIME Jamaica's telecom sector is largely propped up by the maturing mobile sector. The merger between Digicel and Claro's Jamaican business in 2012 strengthened Digicel's dominance of the mobile sector. However, in early 2015. Cable & Wireless Communications (CWC), owners of the LIME brand, acquired Columbus Communications, owners of the FLOW brand, with an intention to grow its mobile market share and to consolidate its leading market position in the telecom sector. The existing FLOW brand for pay-TV services in Jamaica was extended to all of Cable & Wireless's Caribbean footprint by May 2016 and CWC'S LIME brand, came under the FLOW brand name. FLOW's "Watch, Talk and Click" (Tv, Phone and Internet) services was repackaged as "Triple Play" and was promoted mainly via advertisement and sold in its stores. Digicel has a similar triple combination offering called Digi Play. Digicel aggressively pushed its Digi Play within its stores but also uses field sales agents supported by advertisement. The use of sales agents gives Digicel the benfit of two-way communication and direct feedback as sales agents can answer questions and recommend solutions on spot. Digicel also benefits from advertisement as it reaches a wide audience at relatively less cost despite its inability to build relationships, Although Digicel and FLOW sell their products exclusively in their own outlets, in many instances independent retailers sell both Digicel and FLOW products. Using independent retailers afford the Digicel and FLOW more coverage at less expenses, it reduces the control and affects operations. At times this result in disputes between Digicel and FLOW, as well as between retailers and the service providers and between similar retailers. It's been a long road, but FLOW has been recapturing more of the Jamaican market from its competitor Digicel in the cellular market while holding onto its market leadership in other areas. The company has more than doubled its share on the mobile side and is eyeing the Caribbean Single Market region for expansion and growth. While Digicel is still the largest player in that market, FLOW is the clear market leader in its other segments, including the internet market, cable TV market and the landline market, Price told the Caribbean Business Report. The success in mobile has come about via FLOW's strategy on differentiating itself on price, trying to offer more value for money than its competitor. "We decided we were going to be the value provider in the market." Price said Packages of Price File Spoel Me download Essential OSORNO Ples Der 1000 MARO 140 06320 w All Over 170 97363430 100 Free FotoF 100 Free How to Finn 100 Free How to Flow in 100 Free Foto Flow Table 1.2 Flow's Adjusted Cable TV Packages - published May 2016 Installation cost WASANII-standard El Over 50 Pue w 100 Max Over 140 Watch Alle 170 1. 382390 406.14 5736_3420 100 Free Foto 100 Free Flow to Flow 100 Free Flow Flow 100 Free Fleet Flow Table 1.2 Flow's Adjusted Cable TV Packages - published May 2016 Installation cost - $1995 standard; $2,995 - non-standard Package of Prices The Speed Home The khannels podem Play Ft 14425845 le play play Play Loud 1413495 Le playa Play Bea 104 Tu Es | PlayStr 12 1. RSS 0000 anywhere play143 12.354100 1000 wine Question 1 a. As the new Marketing Manager for FLOW, you are required to prepare a report for the Group's Chief Executive Officer for presentation at the next meeting of the Board of Directors. Your report should b. discuss three (3) major advantages and three (3) disadvantages FLOW would encounter if it should consider using personal selling to promote its Triple Play c. explain how three (3) social media that FLOW can use to promote its Triple Play and state three (3) measurements that FLOW can use to determine the effectiveness of any promotional campaign it decides to run on any one of the social media platforms. Question 2 d. Compare the three (3) types of distribution strategy available to FLOW and name three (3) forces that would influence FLOW's choice of distribution strategy for extending the Triple Play to cover the entire island. e. State three (3) functions of middle men that FLOW would benefit from if it uses channel members instead of direct sales. Describe the two (2) levels of conflict FLOW that could arise if it uses such middle men. 1. State three (3) barriers to trade that FLOW could encounter when entering the CSM
