Question 2

Porters generic strategies Allie Haroum is the owner of a small independent caf in Sydney. Her caf serves the local inner-city, which has an increasing number of female office workers. She sells high quality European and Middle Eastern food. A larger food court has just opened across the street from her store. It sells American and Australian fast food and offers lower prices on its food. It is a no-frills operation and its lower prices are attracting business away from Allies caf. Assume you are part of a student team assigned to do a management accounting class project for Allie. Her question for the team is: How can I apply Porters generic business strategies to better deal with my strategic planning challenges in this situation? How will you reply?