QUESTION 2 Read the passage below and answer the questions that follow. You are an accountant who owns and operates an accounting business. You have been contacted by the president of an advertising agency about the possibility of you auditing his business on a regular basis. The main objective of the president is to reduce the costs incurred by the agency while strengthening its strategic position. The president has also indicated that he investigated other accounting firms and thinks they price their services too high when compared with yours. Besides auditing, he also knows that you are providing full accounting and book-keeping services which many other firms do not offer. With the knowledge you have about the other firms, you know you are in a strong competitive position. Also, you realise his account would be profitable for your firm. You really would like to capture this account now. a. Describe the competitive advantage of your company. [4] b. What would you interpret as the closing cue? [4] c Identify TWO (2) types of closes you might use in this situation and provide a reason for your choice [6] d. Based on your answers in (c), provide an example of sales conversation for each type of close [6] For the toolbar, press ALT+F10 (PC) or ALT FN-F10 (Mac), BI V S Paragraph Anal 14px A2 I 40