Question 2: Select an Organization that has diversified products/services (For Example UNILEVER, P&G, etc.) and,

a.Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used.(4 Marks)

b.Based on your analysis of the Products/Services of the organization, IDENTIFY and CATEGORIZE the products/services into related or unrelated diversification categories.

(3 Marks)

c.provide rationale for the categorization of the products/services. (3 Marks)