Question 2: short answer

1. In your own understanding, briefly compare between industry and firms level of factors that affect the firms performance.

(Rubrics: 1 mark for statement of factor level, 1 mark each for comparison, Total 4 marks)

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2. In marketing strategies, mission statement is considered as one main step, in this approach stat an example of your own company mission with two objectives that describes your mission.

(Rubrics: 2 mark for mission statement of factor level, 1 mark each example description, Total 4 marks)

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3. Briefly define any two types of promotion methods?

(Rubrics: 2 marks for each description, Total 4 marks)

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4. List and describe any two of the four segmentation methods of target market and consumers. And give two examples for each segmentation method identified.

(Rubrics: 0.5 mark for segmentation methods, 0.5 mark each example set for each method, 1.5 marks for each segmentation and related example, Total 3 marks)