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Question 2: Suppose you have been hired by a young, small firm that manufactures office furniture. The firm needs to generate more sales and wants
Question 2: Suppose you have been hired by a young, small firm that manufactures office furniture. The firm needs to generate more sales and wants to expand abroad. Given that internationalization is risky, particularly for smaller firms, what advice would you give to top management? In particular, what systematic approach to exporting and managing export-import transactions would you recommend?
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