QUESTION 2

The marketing manager of a company manufacturing detergents conducted a survey to assess customers response to new packaging recently introduced. She classified the customers according to gender and from a random sample of 300 customers, she got the following results.

New packaging Preference Old packaging Undecided

Male 27 Female 73 Male 14 Female 82 Male 92 Female 12

Required:

Test at 1% level of significance if there is any significant relationship in packaging preference and gender (5 marks