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Question 2 UNITAR wants to find out what student traits corporate CEOs find most important. The research that the university embarks on begins with a
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UNITAR wants to find out what student traits corporate CEOs find most important. The research that the university embarks on begins with a focus group discussion involving a group of CEOs, like the one above, to shortlist several important student attributes. Then, a survey is administered to the CEOs in which they are asked to indicate their expectations and perceptions regarding those student attributes. The top four attributes were rated based on a point scale, namely propensity for lifelong learning, ability to work in teams, innate ability, and cognitive ability. The CEOs' average score for the four attributes are shown below:
Perform a gap analysis to indicate the attribute that should be given more focus amongst students.
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