Question 2 Use the following information to calculate your answers. Total cracker sales in 2009 $925,900,000 Ritz cracker sales in 2009 $10,750,000 Triscuit cracker sales in 2009- $88,500,000 a) What is Ritz's share of the cracker market? b) What is Triscuit's share of the cracker market? c) If the entire cracker market is expected to grow 2.8% annually for the next 2 years, what will Ritz's new share be at year-end 2011? Did their share grow? Explain why or why not Suppose there are three particular segments in the cracker market:snackers-those who eat crackers with condiment, nibblers-those who enjoy the cracker by itself, and the soup lovers, those who eat crackers with soup. Snackers occupy 77.5% of the cracker market, while nibblers share the remaining with soup lovers. d) Assuming Triscuit targets the snacker, calculate their target market share e) Assuming Ritz targets the nibbler, what would be a conservative estimate of their target market share f You are the Senior Brand Manager for Triscuit Crackers at Nabisco, and your ob is on the line. End of 2009, you released a new flavor of Triscuit to the market, in expectation that it will help the brand achieve at least 2.1% sales growth the following year. If your goal is not met, you may be reassigned COMM 131-Quant Study Guide The new flavor sells at $3.29 per box, and statistics have identified that 600,000 boxes were sold in its first year on the market. It is now year-end, and the Director of Marketing summons you to her office. As she flips through her files, she removes the Triscuit Brand Analysis and slides it across the desk. Assuming you've done your homework, and that other Triscuit sales have been consistent since 2009, should you be worried? Why or why not? g) What effect did this change in sales have on the Total Triscuit market share? Assuming all else stayed constant h) "An increase in product sales yields a corresponding increase in market share percentage." The receding is(true/false/uncertain) Justify