QUESTION 2 "Walking the wall" is a technique to connect environmental events into potential trends. True False QUESTION 3 DFx (design for excellence) is a specific designation for excellence in meeting specific requirements in a design. True False QUESTION 4 Company size, industry classification, and type of buying unit are useful dimensions for segmentation of markets for business-to-business products. True False QUESTION 5 Product launch planning can only begin once the product development is complete and you know exactly what you are launching. True False QUESTION 2 "Walking the wall" is a technique to connect environmental events into potential trends. True False QUESTION 3 DFx (design for excellence) is a specific designation for excellence in meeting specific requirements in a design. True False QUESTION 4 Company size, industry classification, and type of buying unit are useful dimensions for segmentation of markets for business-to-business products. True False QUESTION 5 Product launch planning can only begin once the product development is complete and you know exactly what you are launching. True False