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Question 2: What are the forces of the general environment that affect the fast food industy as well as Mc Donald's competitive strategy? Question 3:

Question 2: What are the forces of the general environment that affect the fast food industy as well as Mc Donald's competitive strategy? Question 3: Conduct a Resource Based View for Mc Donald's. Does the company have a sustainable competitive advantage? Question 4: Analyze Mc Donald's value chain. What are the activities that create the greatest value? Explain

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