Question 2. You are given the following data by Ecosneak:

Their annual promotional budget (of 300,000) The cost of each Billboard advert (2,000) and the cost of each Magazine advert (5,000); The estimated reach of each Billboard advert (20% of the mens and womens total market in 2022) and each Magazine advert (45% of the mens and womens market in 2022); There is a signed contract with World of Sports that Ecosneak will place at least 30 adverts per year in the Magazine; There is a limit of 100 on the number of dedicated Billboard spaces available in Edinburgh for Ecosneak to use: Q.1 Use this information to formulate Ecosneaks promotional campaign as a linear programming problem but do not solve it. Q.2 Use the information given in the case study to undertake a scenario analysis of first-year profits in the kids market. Set up the profit model and use this to calculate base-case, worst-case, and best-case scenarios for first-year profit. Q.3 Explain to Ecosneak management the value and limitations of using scenario analysis as a decision-making technique