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Question 2: You have studied different pricing strategies in this course. You need to apply your knowledge of pricing strategies to answer the following questions:(1000)
Question 2: You have studied different pricing strategies in this course. You need to apply your knowledge of pricing strategies to answer the following questions:(1000)
i. Provide an example of 2 of the products from your local supermarket that are using promotional pricing strategy; What role does the promotional pricing play in making your choice to purchasing that particular brand?(3 marks)
ii. Select any product of your choice; describe its PLC stage and the appropriate pricing strategy for this product. (4 Marks)
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