Question 20 (10 points) Match the following concepts from the chapter Display Advertising' - with their respective definitions. Ads that are placed on web pages based on the content of those pages. For example, this could be ads for running shoes placed on a news article about running, or it could be ads for laptops placed on a tech ecommerce site. An advertising solution that generates personalized advertisements based on a user's past engagement, such as the products a user has looked at, items left in their shopping cart geographical location, and even past purchases. 1. Obtrusive Ads 2. Context Matching Ads 3. Dynamic Retargeting 4. Affinity Audience A method of targeting audience that is already researching a potential purchase, in the market, for the advertised product category 5. In Market Audience Are type of display ads such as pop ups, or full page ads - that acutely or deliberately force customers to pay attention to the ad, by giving them no option to ignore it. A method of targeting audience based on their lifestyles, passions interests, etc