Question 20 (3 points) Which of the following statements about image is false? Any negative or bad press can quickly destroy an image that took years to build. The image being projected must accurately portray the firm and coincide with its goods and services. It is relatively easy to change the image people hold about a given company. Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project