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Question 22 (1 point) Saved Total market of shampoos is $100 million in Canada. Top end segment accounts for 30% of it. Your research indicates
Question 22 (1 point) Saved Total market of shampoos is $100 million in Canada. Top end segment accounts for 30% of it. Your research indicates that 4% of these consumers will definitely buy your brand and 10% will most probably buy the brand. Your brand has high quality. Your forecasted revenue (Year 1) for the pro forma income statement should be $1.2 million $ 14 million $4.2 million $ 4.0 million
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