Question 22 (5 points) If you rank Sth on paid ads listing for a keyword, Your ad has a Max Bid (max CPC) of $3 and Quality Score of 2.5. The ad that ranks below you hos Max Bid omax CPC) of $2.5, and Quality Score of 25 What will you actually pay per click? $7.51 $2.51 $2.01 $3.01 56.26 The questions in this section are from the on-site and off-site SEO chapters Question 26 (7.5 points) When a marketer wants his or her webpage to rank high on the SERP- what factors would they consider while identifying keywords to target (le, they keywords to strive to rank high for? How competitive the keyword is more competition is better. How competitive the keyword is less competition is better How much traffic does the keyword receive. More traffic is better How much traffic does the keyword receive. Less traffic is better How relevant the keyword is to the content of the webpage How creative or unique the keyword is. Question 19 (5 points An advertiser has an average CPC of $1.00. Their Click Thru Rate (CTR) is 3%, and their ad received 20,000 impressions. How much will the advertiser spend? $1200 $100 $300 $200 $600