QUESTION 22-27

22. 23. 24. 25. 26. 27. Which of the following is an example of conrmation bias? a. \"Then asked to evaluate how satised she is with the company, the customer fails to recall one negative experience she once had with the company, because she holds a highly positive attitude toward the company. b. After a person moved into a house he recently purchased, he discovered anumbergf hidden problems such as broken furnace and leaking roof. He tried to persuade himself that he made a good purchase decision and these were just minor issues that can be easily xed. c. We tend to see What we want to M hear What we want to hear. d. When the consumers believe that a company has used deceptive and dishonest communications in the past to hoax them into purchasing its products, they dismiss any followup communications from the company. c. All of the above Which of the following types of individuals do you think are most likely to be immune to the anchoring-andadjustment heuristic? a. Individuals with excellect memory b. Individuals in a positive state of mood c. Individuals in a negative state of mood (1. Individuals W background knowledge on a topic to make an estimate e. Individuals with rich background knowledge on a topic to make an estimtate Miller's Law states that most individuals can process and hold item(s) of information at a time in their short-term memory. a. only one b. three to seven c. three to ten d. ve to nine c. more than 20 In the TORA model, normative beliefs and inuence subjective norms. a. homophily b. density c. psychographics d. family size e. motivation to comply _A_1_1_g_f the following are ways to transfer information from short-term memory to long-term memory except a. recall. b. chunking. c. rehearsal. d. recirculation. e. elaboration. Central-route processing is best described as a. the processing of information directly from the source, or centrally, rather than indirectly from secondary sources. b. processing in which consumers\" attitudes are based on a careil and effortful analysis of the central issues of a message. c. message processing that is not elaboratedm is simply remembered in a direct or central way from the source. d. memory that is not based on important issues, but on those that have achieved a temporary importance or \"centrality\" to an individual's life