Question 26

After reviewing the SWOT analysis for their new all natural dog treats, a product category and group they have never managed previously, Bob has decided to try to sell to the "Pet Parent" cohort, a customer group to which they have never

A	Market Penetration.
B	Market Development.
C	Product Development.
D	Diversification.

Question 28

Marketing Managers use a market penetration strategy to target:

A	Individuals who have never used the product or service.
B	Offshore customer who have a need for the product or service.
C	Individual who are buying your product or service or a direct competitor's.
D	Individuals who buy closely related products or services.

Question 30

Which is these is a common source of ideas for new products?

A	employees.
B	competition.
C	suppliers.
D	customers.
E	all of the above.

Question 23

Stores such as Target and Walmart have a lot of power over the marketing channels that provide them with products. This would make those stores ________________.

Question 23 options:

A	category killers
B	exclusive distributors
C	channel captains
D	selective distributors