QUESTION 27 Due to globalization, what should be the concern of most companies? a. How should we compete against local competition? b. Should we diversify in a new business area in the home country? c. Who will our global competitors be, and what are their strategies and resources? d. How should we fulfill our environmental obligations? e. Which medium of advertising should we use in our home country? QUESTION 28 Marketers need to make a difference between needs and wants, because? ? It makes sure that the sale of products is because of clear understanding of the il moet customers' wants and fulfill their ne