Question
Question 28 (2 points) Saved Electronic Component Company (ECC) is a producer of high-end video and music equipment. ECC currently sells its top of the
Question 28 (2 points) Saved Electronic Component Company (ECC) is a producer of high-end video and music equipment. ECC currently sells its top of the line "ECC" video player for a price of $360. It costs ECC $265 to make the player. ECC's main competitor is coming to market with a new video player that will sell for a price of $330. ECC feels that it must reduce its price to $330 in order to compete. The sales and marketing department of ECC believes the reduced price will cause sales to increase by 20%. ECC currently sells 211,000 video players per year. Irrespective of the competitor's price, what is EEC's required selling price if the target profit is 26% of sales and current costs cannot be reduced? Question 28 options: $386.61. $265.00. $358.11. $377.11. $370.61. Question 30 (3 points) Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product. Total Costs Variable Manufacturing $ 2,350,500 Variable Selling and Administrative 750,500 Plant-level Fixed Overhead 1,201,000 Fixed Selling and Administrative 600,500 Batch-level Fixed Overhead 200,500 Total Investment in Product Line 10,001,500 Expected Sales (units) 20,100 If Johnson determines price using a 41% markup of full manufacturing cost, the price is: Question 30 options: $263.20. $364.99. $330.70. $306.70. $375.70.
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