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Question 3 (10 marks) Marketing managers should follow the five (5) steps of strategic marketing planning process to develop marketing plans that is vital to
Question 3 (10 marks)
Marketing managers should follow the five (5) steps of strategic marketing planning process to develop marketing plans that is vital to achieve its outcome.
- Listeach of the steps in the marketing planning process (5 marks).
- In your explanation you might discuss the possible implication on developing a marketing mix strategy without undertaking a situation analysis (5 marks).
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