Question 3 2 pts After segmenting the market, marketers must decide which segments to target. Compared with the strategy of undifferentiated (mass) marketing, differentiated (segmented) marketing is more likely to lead to redundancy in design weaker product position higher costs smaller market share fewer sales Question 4 2 pts is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. Demography