Question 3: (24 marks) Toy Love is a manufacturer and wholesaler in the toy industry located across Australia. Toy Love has three customer categories: rural, suburban and urban according to their annual order size and sales volume. The company's senior manager has implemented a simple customer profitability analysis project. The following table show the results of the analysis: Rural $2,801,800 $1 540,987 Suburban Urban Total $2,400,450 $3,750,000 $8,952,250 $1 320 248 $2,250,000 $5.111 235 Sales revenue Direct costs of sales Use of product-related activities Number of orders received Number of deliveries made 80 95 68 80 53 75 201 250 Indirect costs and their cost drivers are defined in the table below: Activity cost pool Cost driver Orders filling costs Number of orders Distribution-related costs Number of deliveries Marketing/promotion/sales Sales dollars Administration related costs Number of deliveries Estimated indirect costs $630,000 $1,020,000 $1,250,000 $698,000 Required: a. Using the activity analysis results, assign the activity (indirect) costs to each of the three customer categories. (8 marks) Click or tap here to enter text b. Calculate the profitability for each of the customer categories and draw an appropriate conclusion from your analysis. [10 marks] Hints: conduct a customer profitability analysis based on the above customer related indirect costs. Click or tap here to enter text. English (United States) e Accessibility: Investigate c. The senior management is concerned with the increasing competition in the toy industry. They have acknowledged that customer relationship management is very important for the company's competitiveness and growth. Based on your knowledge and the analysis above, advise the senior management on what strategic factors should be monitored in addition to the financial profitability analysis. [6 marks]