Question 3 (25 Marks) "The choice of John Chen as the top executive appeared to be an inspired one, and probably what had the greatest impact on the course of BlackBerry's history: he was able during the course of his tenure there to, at least partially, reverse the fortunes of the ailing company." In order for John Chen to excel in reversing the fortunes of the ailing company, he needs to manage different personalities. Understanding personality traits is the key to predicting behavior and understanding how situations can influence individuals. Advise John Chen on the significance of understanding personality in managerial work, by providing a detailed discussion of the Big Five Model and numerous traits which influence personality.

Source: https://www.toptal.com/finance/management-consultants/what-happened-to-blackberry