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QUESTION 3 [26 MARKS] The student would like to know whether there is a relationship between demographic variables and the purchasing behaviour of men and
QUESTION 3 [26 MARKS] The student would like to know whether there is a relationship between demographic variables and the purchasing behaviour of men and women who bought a smart mobile phone in August 2022. 3.1 Conduct a linear regression analysis to determine if a statistically significant relationship exists between the following constructs. [7+7=14 marks] Note to students: You will need to filter the data to retrieve the variables applicable to men, and then filter it again to retrieve the variables applicable to women. 3.1.1 For men only: Location, age, level of education and industry, and the contract that the phone comes with. (7 marks) 3.1.2 For women only: Location, age, level of education and industry, and the contract that the phone comes with. (7 marks) 3.2 Interpret the summary output of the two regressions you conducted in Questions 3.1.1 and 3.1.2. (6x2=12 marks)
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