Question 3 4 Points Samsung's brand remains strong, as they have various great products that can compete strongly in the marketplace. Samsung also has strong brand loyalty ratings Compared to competitors and continues to attract buyers into their stores. a. Explain what does brand equity mean? b. List two advantages of having high brand equity to a company like Samsung? a. Explain in detail the differences between value-based pricing and cost- based pricing. (2 marks) b. Explain the steps of value-based pricing and cost-based pricing. Use figures if needed. (4 marks)