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Question 3 7 4 pts The hosts on televised shopping channels focus on selling products to the people currently watching. Assured that new people will
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The hosts on televised shopping channels focus on selling products to the people currently watching. Assured that new people will be watching later, they do not concern themselves with guaranteeing repeat sales. This type of marketing interaction is termed a
power strategy.
pull strategy.
relational exchange.
discrete transaction.
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Strategic Management
Authors: John Pearce, Richard Robinson
14th edition
77862511, 978-0077862510
