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Question 3 a) The intermediary buys the merchandise from you and resells it at a higher price to the customer. You receive less revenue than
Question 3 a) The intermediary buys the merchandise from you and resells it at a higher price to the customer. You receive less revenue than if you had sold the product directly to the customer. Another alternative is paying the intermediary a commission, which results in higher selling expenses. Describe five (5) effective ways of working with channel intermediaries. (15 marks)
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