Question $3$

Answers to the two questions below should not exceed $300$ words each.

$($a$)$ How does strategic planning differ from operational planning? Relate an example of each. You may draw upon your work experience or your MonsoonSIM game experience.

$(10$ marks$)$

$($b$)$ Discuss whether marketing and promotion create value for customers. Illustrate your answer with an appropriate example.

$(10$ marks$)$