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Question 3 . Assume that you are a CRM director in a financial company which serves only three products: checking / saving account ( CSA

Question 3. Assume that you are a CRM director in a financial company which serves only three products: checking/saving account (CSA), credit card (CC), and loan (L). The company has a total of 10,000 unduplicated unique customers. Below is the table that summarizes the combinations of product mixes along with the information of the size, annual profit (per customer), and annual retention rate for each segment. Size (%) Annual Profit ($) Annual Retention Rate (%) CSA only 40% $10080% CC only 10% $50060% L only 5% $100060% CSA + CC 25% $150060% CSA + L 10% $250070% CC + L 5% $220080% CSA + CC + L 5% $400090% Using the information above, please identify the most and the least profitable segments and explain why they are the most or least profitable segment (8 marks).

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