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Question 3 . Assume that you are a CRM director in a financial company which serves only three products: checking / saving account ( CSA
Question Assume that you are a CRM director in a financial company which serves only three products: checkingsaving account CSA credit card CC and loan L The company has a total of unduplicated unique customers. Below is the table that summarizes the combinations of product mixes along with the information of the size, annual profit per customer and annual retention rate for each segment. Size Annual Profit $ Annual Retention Rate CSA only $ CC only $ L only $ CSA CC $ CSA L $ CC L $ CSA CC L $ Using the information above, please identify the most and the least profitable segments and explain why they are the most or least profitable segment marks
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