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Question 3 BIODEGRADABLE PLASTIC ALTERNATIVES NOT NECESSARJLY BETTER FOR SINGAPORE, SAY EXPERTS SlNGAPORE: You might think that switching from single-use plastics to biodegradable plastic alternatives

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Question 3 BIODEGRADABLE PLASTIC ALTERNATIVES NOT NECESSARJLY BETTER FOR SINGAPORE, SAY EXPERTS SlNGAPORE: You might think that switching from single-use plastics to biodegradable plastic alternatives is good for the environment but in Singapore, there are \"no effective differences\\"The cost of changing our disposable ware to biodegradable comware was higher, but we believe in doing our part to save the Earth, which is why our founder initiated the move to implement the change nine years ago,\" said a Neo Group spokesman. The spokesman added that Neo Group's company-wide long-term goal is to go paperless and reduce the use of plastic by 30 per cent in its day-to-day operations. Despite the belief that they are better for the environment, experts said a larger carbon footprint could be created in producing them. He added: "Consumers may have less guilt in using such bags but ultimately this could have little impact on reducing carbon footprint or greenhouse gas emissions.\" (Source: ht swww.chaimelnewsasia.comfnewsfsinga alternatives-not-necessarilybetterfor1 1 8 543 22 ) (a) Critique the sustainability product strategy of BreadTalk with a focus on its product packaging and corresponding impact on consumer convenience. (10 marks) (b) Recommend an appropriate pricing approach for the Neo Group for its adoption of biodegradable comware. (10 marks)

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