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Question 3 Discuss the assembly of a company's product mix, giving reasons for mix optimization and ways in which this might be achieved. Question 4

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Question 3 Discuss the assembly of a company's product mix, giving reasons for mix optimization and ways in which this might be achieved. Question 4 Direct marketing has been one of the fastest-growing areas of distribution over the past 30 years. Describe what is meant by direct marketing and account for its success

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