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Question 3: Forecasting (15 marks) Bulumakau Uasivi sells fresh goat meat. Monthly sales for a 7-month period are as follows: Month Feb Mar Apr May
Question 3: Forecasting (15 marks)
Bulumakau Uasivi sells fresh goat meat. Monthly sales for a 7-month period are as follows:
Month | Feb | Mar | Apr | May | Jun | Jul | Aug |
Sales (kg) | 180 | 168 | 159 | 175 | 190 | 205 | 180 |
Forecast sales for September using each of the following approaches:
- Naive Forecasting (1 mark)
- Weighted Moving Averages using 0.6, 0.4 and 0.2 as weights (3 marks)
- Exponential Smoothing with a smoothing constant of 0.6, assuming a February forecast of 175kg (8 marks)
- Discuss when and why you would use trend-adjusted exponential smoothing to forecast. (2 marks)
Which method do you consider the least appropriate? Why?
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