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Question 3 : Have you ever watched a commercial, and although you enjoyed it , you couldn t figure out who the brand was or
Question : Have you ever watched a commercial, and although you enjoyed it you couldnt figure out who the brand was or what product was? As ads become more creative or abstract marketers are encountering a problem where viewers remember the commercial but not the specific product or brand. Do you think this is dangerous to marketers? What can marketers do in order to promote brand or product awareness?
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