Question \#3: Jason Ma is the CEO of Mountain Wear. Jason is expanding the company across North America and he asks you to advise him in the decision making process. You are a business expert and a knowledge worker and you have studied Busi 237. You advise Jason that he should invest in software that will make the decision making process much easier. You explain that there is software that he can buy that provides a simple and easy to use GUI and that the software will use tools such as Excel to allow him to click on a graph of sales by month or year. You need to briefly explain the components of this type of software in simple terms for him to understand. Jason is also moving into online sales and he is wondering if there is any technology that would allow him to be able to use the customer's purchasing history to help recommend new products for them. Finally, Jason wants to find out if there is any software available that would help him make better decisions on where they are spending money on advertising. Using the terms and concepts from your textbook, discuss the issues in this question and explain what you will say to Nicole