Question 3 Kenny's Burgers, a national fast-food chain, has experienced a number of problems in the past few years, and management is considering the adoption of a balanced Scorecard as part of a turnaround effort. Required: (a) Critically explain the concept of a balanced Scorecard. What general factors are included in a typical balanced Scorecard? (8 marks) (b) Independent of your answer in requirement "A," assume that Kenny's is very concerned about customer satisfaction. Analyze FOUR (4) different (and specific) customer- satisfaction measures that may be appropriate for the firm (and for other fast-food providers). (8 marks) (C) Independent of requirement "A," assume that Kenny's wants to return to former levels of profitability. Analyze several financial measures that would allow management to assess the success or failure with respect to the following goals: (1) pay creditors on a timely basis, (2) keep shareholders happy, and (3) improve profitability over time at stores that have been open at least for one year. (9 marks) (Total: 25 marks)