Question 3 (Mandatory) (1 point) When the businesstobusiness market is segmented on the basis of precise product specifications issued by organizational buyers. it is Known as II: '3: customerbased segmentation. i: it profitgenerating segmentation. i: ..:| benefits segmentation. I: '3: engineering and design segmentation. Question 5 (Mandatory) (1 point) Institutional markets are characterized by O generally similar buying practices. O multiple-buying influences even within the same institution. C few group purchasing arrangements. O little negotiation to secure volume discounts