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Question 3 of 3 - / 1 III Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise

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Question 3 of 3 - / 1 III Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Heel Inserts Division Division Total Shoe Shock $493,700 $2,510,000 $3,003,700 316,000 2,032,000 2,348,000 Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses 177.700 478,000 655,700 124.000 349,500 473.500 Segment margin $53,700 $128.500 182,200 Common fixed costs 171.500 Net operating income $10,700 Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores are performing Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores, Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negotive sign preceding the number, eg.-5,125 or parenthesis, eg, (5,125) Specialty Footwear Stores Drug Question 3 of 3 -/1 Specialty Footwear Stores Drus > > > MacBook Air TA Total revenue Contribution margin Revenue Sole inserts Traceable fixed expenses Variable expenses Segment margin Total variable expenses Heel inserts Operating income Common fixed expenses

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