Question 3

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. You are employed as a general manager at the Walt Disney Co, a diversified international family entertainment and media company. Provide a critical analysis of ethical and legal issues involving online marketing. Ensure that your analysis has practical relevance and linkage to the organisation concerned.