Question 3: Outline the action plan for the marketing activity you have chosen by:

c. Identifying the assigned personnel to each task and their responsibilities.

d. Explaining the method used to monitor the completion of the task.

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Bellow for help you guys my answers in last questions

Question 1:

Provide a brief description of the business you have chosen and its main product/service.

Coles Supermarket is the largest supermarket chain in Australia that operates retail and departmental stores.It is a largest subsidiary company that focuses on selling fresh product to its customers. It provides a great shopping experience to their customers including grocery stores, liquor shops, care products and financial returns. It also contributes in nation's economy. It aims to increase the competitive advantage by advertisement.

Question 2:

a.Provide a brief summary of the marketing objectives of this business as per their marketing plan and relevant policies and procedures.

Coles believe good things happen when you do good things. Hence, they provide fresh grocery food, meats and encourage healthy livings. As an Australian company, they are keen to deliver quality local products to their customers.

Marketing intermediaries such as wholesaler, retail, agent and distributor helps a firm to promote, purchase and sell goods and services. This plays an important role in current marketing environment of Coles Supermarket which control price, quality, food packing and customer's sentiment. It helps to maintain good relationship with suppliers, marketers and distributor of Coles Supermarket. In addition, supply chain management have created vital contribution of the organisational intermediaries (Peter, 2010). This helps Coles to create more advertisement which help to promote their products in another level. Also, it attracts customer to meet their demand with different product and brand.

b.Explain the marketing activity you will analyse for this business.

Coles has adopted a low pricing strategy to provide quality products to customers at reasonable prices. Coles also aims at meeting the needs of both low and high-income group of consumers. Coles, through its cost leadership strategies, keeps its customer attracted to various products and services.

Improve price and attract more customers than the direct competitor

c.Why is this marketing activity you have chosen important for the business' competitiveness in its industry? Base your answer on industry trends and competitive activity

This strategy is important because I reached two important points for the success of the business. More competitive and interesting price for the customer at the end and greater profit attainment.