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Question 3: Please read the context and answer the questions. Mr. Abdul Rahim Ebrahim. Galadari and Mr. Abdul Latif Ebrahim Galadari (who are popular as
Question 3: Please read the context and answer the questions. Mr. Abdul Rahim Ebrahim. Galadari and Mr. Abdul Latif Ebrahim Galadari (who are popular as Galadari brohers). established Galadari Ice Creams (GIC) Private Limited Company in 2003 in Dubai. They have been successful in United Arab Emirates. Now, Galadari brothers want to expand their business into Middle-East and Europe region. However, Galadari Brothers think that international business is more complexed than the domestic business and thus they want to be diligent in analyzing the international business environment before expanding the business into abroad. Further, they are afraid that there will be pressures to address the local customer preferences and the cost reduction to tailor their global or international strategy. Question 3a: Why Galadari brothers think that international business is more complexed than the domestic business? Discuss any 5 factors making the international business complexed. (5 marks) Question 3b: Based on the pressures to address the local needs and the need for the costreductions, suggest strategies for Galadari brothers to make the profits when abroad. (10 marks)
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